For most of us, getting our nails done is a simple way to treat ourselves to some much needed self-care (hey, fighting the patriarchy is exhausting!). But thanks to a collaboration with nail polish company Misa Cosmetics, women around the world can now feel empowered and united, one mani or pedi at a time.
Enter the Misa Cosmetics x Femme & Fortune Spring/Summer 2017 Collection titled “We Run This World” (shoutout to Queen B!). An ode to women around the world, this collaboration was created to shine a positive and encouraging light on the global issue of women’s equality in and out of the workplace.
Women have come a long way and for that, this collection is a celebration as well as inspiration for how much more we can achieve when we come together and fight the good fight. All twelve shades are thoughtfully titled to evoke feelings that remind women of their individual power, presence and ability. From the sharp white of Shatter The Glass Ceiling, to the decadent fuchsia of Stay Ambitious, the We Run This World Collection exudes feminine strength and a fearless attitude.
Our lovely models representing this collaboration and launch come from various backgrounds and are all boss ladies in their own right. Shot in Philadelphia at the beautiful Lokal Hotel, each of our models shared what it means to be a strong woman and their thoughts on equality and feminism. Here are a few of their thoughts while rocking various shades from this collection:
Feminism to me means equality and acknowledging the value of a woman beyond typical gender roles. A simple thing we all can start doing is to compliment our daughters, sisters and friends a little differently – YOU are confident/intelligent/determined over YOU are beautiful.
– Katherine Panchal, Flight Attendant
To me, the unifying vibe behind all strong, independent women is going after the things we want in this life (according to our own standards and not anyone else’s), letting go of expectations and societal norms, and unapologetically living out the existence our souls feel called to. Boom.
– Lauren McGrath, Makeup Artist and Filmmaker
Misa Cosmetics’ nail polishes are eco-friendly as well; polishes are 5-free, cruelty-free, vegan, and made in the USA. Add in the fact that their polishes are full coverage and won’t chip for days, and you’ve got our attention for the perfect manicure! Spring shades include Shatter The Glass Ceiling (sharp white), Women Who Work (peachy pink), Future Is Female (petal pink), Femme & Fortune (flirty blush), I’m The Boss (chiffon pink) and Lean In (bubblegum pink). Summer shades include We Can Do It! (deep sapphire), Show Me The Money (kelly green), Call Me CEO (cherry red), She Persisted (refreshing red), Never Stop The Hustle (berry), and Stay Ambitious (decadent fuchsia).
Each bottle retails for $7.50 and can be purchased through our Femme & Fortune shop below.