Our first Sunday of this amazing #30Under30PHL, and we are honored to have Alicia LaPann as today’s leading lady. Currently the Creative Director of Philadelphia event production and marketing agency, Mole Street, Alicia spills the beans on her background, meeting Paul McCartney, and what she loves about Philly. Keep reading for the scoop!


1. How old are you?
I am 28 years old, and I’m about to turn 29 on October 9th.

I’m perfectly okay with that.

2. What do you do?
My background is in advertising and graphic design. I have a degree in both. Since 2008, I have worked as a copywriter at advertising agencies in New York and Philadelphia, concepting full-fledged TV, print, digital, and radio campaigns for Fortune 500 companies. In New York, I worked at one of the largest advertising agencies in the world. In Philadelphia, I worked at Ad Age’s 2013 Small Agency of the Year. In June 2014 I joined my husband, Brian LaPann’s company Mole Street where I work as Creative Director, side by side with partners Brian LaPann and Brendan Walsh. Mole Street’s roots are in event planning and production, and since joining Mole Street early this summer, we’ve been actively expanding our services to include marketing, advertising, design and creative services.

My firsthand experiences at a very large agency in New York, and then a small-but-still-bigger-than-Mole-Street agency in Philadelphia have given me the ability to effectively scale our services. We can do great work on small budgets, and if we ever get that client with half a million marketing dollars, we have the experience for that, too.

I’m a creative. A critic. A visionary. A thinker. If you’re familiar with Mad Men, you can think of it like this: I’m Peggy.

3. What neighborhood in Philly do you call home?
South Philly. I grew up in a predominantly Italian town in Northern New Jersey. The irony that I’ve found myself in a predominantly Italian neighborhood in Philadelphia has not been lost on me.

4. What is your favorite thing right now about Philly?
I love that Philadelphia is welcoming to small businesses and entrepreneurs. Starting your own business is a huge undertaking. It’s hard enough to start a business without having to worry about crowded playing fields and extremely high rent.

5. What do you consider your greatest achievement thus far?
In 2012, one of my TV commercial scripts was directed by Rob Zombie. That same year I was invited to present my advertising campaign to help prevent teen and unplanned pregnancy to the World Health Organization. And I once met Paul McCartney on a TV shoot and we had a mutual friend. But at the end of the day, solving the Rubik’s Cube seems to be a pretty great party trick.

6. If not yourself, who would you like to be?
I think I’d like to be myself 10 years ago. I had such a positive college education experience, I sometimes wish I could do it all over again.

7. Your idea of happiness.
Happiness is feeling satisfied mentally, physically and spiritually. When one is out of line the rest seem to fall apart.

8. Guiltiest pleasure?
The Outlander Book Series by Diana Gabaldon. It’s positively refreshing.

9. Favorite inspirational quote?
“Many of life’s failures are people who did not realize how close they were to success when they gave up.” – Thomas A. Edison

10. What do you appreciate the most in your friends?
We do a really great job of supporting each other. We “show up” for one another. And we laugh with (and at!) each other. Spending time with great friends has a way of revitalizing you in the best way.

11. Favorite food in Philly?
I’ve been on a Thai food kick recently.

12. Favorite drink in Philly?
A Bloody Mary at brunch is right on.

13. Favorite song right now?
Tedeschi Trucks Band “Do I Look Worried.” I love the confidence and I seem to love every song that’s written in 6/8.

14. A book you plan on reading?
Mastery by Robert Greene.

15. A book that powerfully impacted your life?
The Bible

16. Name one historical figure you would like to have coffee with.
Any one of The Apostles. Their commitment to introspection and the learning and discovery process is admirable.

17. How do you like your coffee?
Tea for me! Spiced Chai with almond milk.

18. Your main fault.
I’m my biggest critic. It’s a blessing and a curse.

19. What is your most prized material possession?
My guitars. I have a Fender Stratocaster and Takamine acoustic-electric. Picking out a musical instrument is an extremely personal experience and in the end it feels like an extension of you.

20. Your biggest failure.
My biggest failure was not asking Paul McCartney to “jam” with me when I met him. A good friend jokingly pointed this out to me and now I can’t live it down!

21. What you learned from that failure?
Always ask.

22. What is your greatest fear?
I’m most afraid of the things I don’t know that I don’t know.

23. Where will you be in 30 years?
Somewhere peaceful recounting 30 years of amazing memories.

24. Favorite thing to do on a Sunday?
I love to cook and Sundays are great for experimenting with complicated recipes.

25. Best date spot?
Anywhere with live music and good food.

26. What does happiness mean to you?
It’s all about understanding the difference between feeling joy and feeling happy. Other people can make you feel happy. They can also take it away. But no one can give you joy. Neither can they take away your joy. That is yours to keep.

27. Twitter or Instagram?
Twitter. With 140 characters, it’s like each post is a challenge.

28. Describe Philly in a Tweet.
Most Ex-New Yorkers agree: you can find happiness in Philadelphia.

29. Who should everyone follow on Instagram?
@MoleStreet. And @DiscoveryChannel.

30. Pats or Genos?
Jersey Diners for me.

#30Under30PHL is a month-long series highlighting Philadelphia’s most ambitious women. Created in collaboration with Femme & Fortune and Alex Kacala.