Welcome to a new series on Femme & Fortune called FemmeHacks. FemmeHacks are tips, tools and ideas for the everyday Femme to live a more successful life. Our first FemmeHack is dedicated to all of those creative female entrepreneurs in dire need of a way to organize her life better. Keep reading for the lowdown!


Day Designer

I used to love going planner shopping every winter. The time would come at the end of each year for me to invest a few dollars into my annual paper best friend. I spent my time color-coding my day-to-day meetings, activities, and responsibilities, because to me, filling out my planner was a happy place. Fast forward to starting my own businesses a few years later, and keeping up with the day-to-day via paper became a hassle. Google Calendar became my new best friend, and I sadly tucked my beautifully crafted planner away to gather dust.

That was until I saw Whitney English‘s amazing creation called “The Day Designer.” Meant for the creative entrepreneur and the girl-on-the-go, the Day Designer was founded by Whitney English after seeing a void in organization for fellow female entrepreneurs. Here’s a little background by Whitney herself:

“On a Saturday morning in November of 2010, I faced of an overflowing email inbox, a hand-scribbled to-do list, a pile of meeting notes, and a daunting holiday rush season in full swing. Overwhelmed and feeling disastrously disorganized, I needed a solution, and quickly. Without any idea of what I was about to produce, I started drawing gridlines on notebook paper. The grid quickly became part calendar, part organized to-do list, and part motivational tool. I used the process throughout the holiday season, and thinking that such a tool had to exist, set out at the beginning of 2011 to try to find it.

No such luck. I looked at planners and agendas far and wide, but they all lacked a feature I was looking for, or had too many features for me to be able to fully take advantage of them. I needed something that would allow me to make notes about my family, my business, and my personal goals and dreams. I needed something to keep me on course, focused, and I needed something that was going to make sure that I was truly doing what I needed to do to achieve my dreams. I needed something that was going to help me design an intentional, well-designed life. Every single day. And so, the Day Designer™ was born.”
whitney english planner 1The Day Designer is truly a work of art. “Printed on luxe weight, paper with a fine texture that feels luxurious to the touch,” The Day Designer is visually pleasing to the eye and extremely conducive to productivity. The first few pages feature different worksheets, each designed to help you with your personal branding, marketing and goals. From there, there’s a monthly calendar highlighted by beautiful tabs and daily pages for your appointments/meetings, to-do list, a spot to remember deadlines/projects, and so much more.

Using the Day Designer has been extremely helpful in my crazy life as a creative entrepreneur because it allows me to put all of my thoughts, ideas, tasks, and memories in one place. It’s a great tool to help organize all of my short and long term goals, while also pushing me to be somewhat accountable. I look back on days and feel guilty if I didn’t achieve as much as I could have (Type-A personality, I get it!). Overall, the Day Designer was an investment ($60+) and can sometimes be quite heavy with my purse full of tech + camera gear, BUT it’s one thing that I can’t leave home without.

So femmes, what do you think of this FemmeHack? Tell us in the comments below!

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