One of the reasons why we love Philly is how accessible other neighboring cities are. Just a half an hour from the city is the Main Line, a great stretch of hidden gems in the Philadelphia Suburbs. We took a recent trip to Malvern to visit the ever so classy Posh Collections. We got to chat and shop with owner, Tina Corrado, and her style-forward staff. Check out our interview with her where she reveals her inspirations behind Posh Collections and her dreams of taking her store to the next level.
Tina Corrado: I have devoted 18 years to the fashion industry…I can’t believe how fast time flies! Through those years I have worked in a multitude of areas in the industry. I started as a stock girl and then worked through sales associate positions, floor manager positions, buying positions, merchandise coordinating, design assistant, personal stylists, and the list goes on and on.
I always had aspired to open a boutique of my own but I knew that I wanted to educate myself on the industry as a whole and completely grasp all areas and concepts before I took the leap of faith.
In 2007 I opened the doors to Posh Collections and have never looked back. It has been an incredible journey and I look forward to seeing what the future holds for Posh.
Femme & Fortune: Posh Collections has consecutively been placed on Main Line Today Magazine’s “Best of List.” How do you maintain on top as a boutique and what are your plans to remain on the list for next year?
Tina Corrado: Dedication. A true commitment to customer service remains key. I also feel that evolving with the times, the fashion, and your clients’ needs and wants is imperative to separating yourself from the pack. We strive to continue to remain at the forefront of evolving fashion and trends. Identifying fresh new lines and staying committed to quality and service is always critical to us. We will continue to deliver that same message for years to come.
Femme & Fortune: What would you consider to be the three main ingredients in a successful business like Posh Collections?
Tina Corrado: Ingenuity, commitment and a love for what you do.
Femme & Fortune: If you could give one piece of advice to other aspiring boutique or shop owners in the Philadelphia area, what would it be?
Tina Corrado: Never hesitate to follow your dream but follow it thoughtfully. Take your time to build your resume and make sure you know all the ins and outs of this very crazy industry before deciding to take the very big step of opening a store.
Tina Corrado: For the time being, our focus is expansion of our current space…future locations will come with time. Patience is a virtue.Femme & Fortune: If you could have any celebrity star play you in the Hollywood rendition of your life, who would it be and why?
Tina Corrado: Very difficult question! With some thought, I think it would be Jennifer Aniston, she is polished and feminine but most importantly she seems unafraid of being goofy and taking things with a “grain of salt” (which are words of wisdom that I try to live by!) Ask my staff…they will attest to my love for life!Femme & Fortune: Your store is currently located in Malvern and you live on the Main Line as well. Being in the area, what are some of your favorite Main Line places that you’d recommend our readers to visit? How would you say being on the Main Line has influenced your career path as compared to being in Center City?
Tina Corrado: I adore being part of the Main Line community and getting a great feel for what our client base is searching for. The camaraderie that comes with that identity is crucial to knowing where your future will take you. Posh Collections is an intimate shopping experience that will always feel like you are shopping with an honest and knowledgeable companion. We are the first to say that every client is our best walking advertisement so that in itself has influenced our growth as a corporation.
As for my favorite places to visit on the Main Line…Kiss and Makeup in Malvern (they have a wonderful product assortment of high end cosmetics), Alba Restaurant in Malvern (one of the very best dining experiences on the Main Line), Vivi G Shoes in Wayne (a go-to for footwear) and, of course, Big Smile Toys in Paoli (I have a 4 1/2 yr old son!).
Femme & Fortune: What puts a smile on your face when thinking about Posh Collections?
Tina Corrado: I certainly wouldn’t be where I am with Posh Collections alone. I have the most amazing staff of dedicated women that have a great eye for style and devotion to our ever growing client base. These last 6 years at Posh Collections have been an absolute pleasure, and I look forward to many more to come![separator type=”double”]Thanks to Tina and her awesome staff at Posh Collections for having us! We can’t wait to see where they’re headed next. Rittenhouse maybe? Fingers crossed!
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